PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN EXCELLENT KIDS GAME MUARA TEWEH

Abstract

The purpose of this study is to determine which variables affect customer satisfaction Excellent Qmall Banjarbaru City, the analytical technique used is multiple linear regression, with a sample of 68 customers Excellent Qmall Banjarbaru City.

 The results of this study are that together Reliability, Assurance, Tangible, Empathy and Responsiveness have a significant effect on customer satisfaction at Excellent Qmall Banjarbaru City. The dominant influence on customer satisfaction is the tangible variable.